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Drizly

CASE STUDY

drizly banner

Challenge

In early 2015, three year old Boston-based start-up, Drizly, the leading on-demand liquor-delivery app, was growing at a rapid rate and expanding to many major cities when it hit a roadblock it terms of producing promotional and marketing materials to meet the demand of their growing business. The company, who has offices nationwide, needed to find a way to get promotion and marketing materials on-demand. The corporate marketing team had to figure out a way to streamline the process to ensure that each manager placed orders that met the company’s brand guidelines and were consistent across markets to include the right colors, qualities and logo placements. They needed a way to prevent using different vendors and doing one-off orders that poorly represented the brand.

Solution

The Ambit Works partnered with Drizly to create a centralized on-line ordering system that streamlines the ordering process for Drizly marketing materials and promotional items. The system allows managers across the country to select from corporate approved items and designs, to customize their order and to get items shipped directly to their specific office. Ambit helps to source, approve and distribute the items, while also providing customer service to all Drizly stakeholders throughout the ordering process.

Results

The Drizly team has seen an incredible cost savings by restructuring the ordering process and more importantly ensured that their entire organization is keeping the brand integrity intact, which is crucial for a growing company. By streamlining the ordering process and having the Ambit team take on the customer service side of the process, the Drizly corporate marketing team is free to work on other projects.

Ambit has really been able to help us solve our issues with our ordering process; by centralizing everything for us. It has been huge– from cost savings, staying on brand, and freeing up our time internally – Ambit has been amazing!

Bernice Denehan | Sr. Manager Direct + Database Marketing, Drizly
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